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follow all directions Journal1snhu1.doc 2 American Red Cross Precious Teasley Southern New Hampshire University OL-665-X2120 Lead/Manage Not-For-Profit Org 23TW2 Dr. Gaye Warren American Red Cross The selected not-for-profit organization is the American Red Cross organization. This a humanitarian organization whose major role is to provide disaster relief, emergency assistance, and education about disaster preparedness in the United States (American Red Cross, 2023). The American Red Cross is selected because it is one of the biggest not-for-profit organizations in the United States and it has impacted so many lives. Every 8 minutes, the organization responds to an emergency and this shows the impact that it has in the community. The organization plays an important role as far as humanitarian services are concerned. The most appealing thing about the American Red Cross is its selfless service delivery in emergency cases. Whenever the need arises, the American Red Cross is always on the ground and it offers its services without discrimination. Despite being not-for-profit organization, the organization’s employees are fully committed and dedicated to their work and they are always focused on doing the right thing. This makes the organization interesting in the sense that it is professional in delivering its duties and responsibilities. The America Red Cross is a good candidate for the strategic analysis in this project because there is a lot of information available about the organization. A strategic analysis involves detailed research of the business environment of an organization (Grant, 2021). This is best done for organizations whose information is available publicly. The America Red Cross has a website that contains sufficient information for strategic analysis. This will ensure that all needed information will be available for the project. References American Red Cross. (2023). Disaster relief. Retrieved from https://www.redcross.org/about-us/our-work/disaster-relief.html Grant, R. (2021). Contemporary strategic analysis. Wiley. RedCrossModule1.docx 2 American Red Cross Precious Teasley Southern New Hampshire University OL-665-X2120 Lead/Manage Not-For-Profit Org 23TW2 Dr Gaye Warren December 20, 2023 American Red Cross The American Red Cross is the chosen nonprofit organization. Globally, the Red Cross organization is known for its humanitarian efforts whenever disasters strike. This is similar in the United States where the American Red Cross is known to help people whenever there are disasters. As a humanitarian organization, the primary responsibilities of the American Red Cross are disaster relief, emergency aid, and disaster preparedness education (American Red Cross, 2023). The American Red Cross was chosen because it is one of the largest nonprofits in the country and has had a significant influence on countless lives. According to the American Red Cross' mission statement, the organization prevents and alleviates human suffering during times of emergencies (American Red Cross, 2023). This is through its fast response during times of emergencies demonstrating its influence in the community. It is important to understand the success of this organization and see how its mission and values can be applied to other nonprofit organizations. Mission The mission statement of the American Red Cross is “The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors” (American Red Cross, 2023). This mission describes why the not-for-profit organization exists. The mission is clear the American Red Cross organization exists to mobilize the power of volunteers during disasters and help the people. It describes how people come together during times of disaster and stand together to help each other. The organization serves everyone in the United States. History The American Red Cross has a great history dating back to the 19th century. The organization is over 200 years old. Clara Barton and a few of her friends established the American Red Cross in Washington, D.C. On May 21, 1881 (Jones, 2012). This was after Clara Barton had traveled to Europe after the Civil War, and became aware of the global Red Cross network, which was modeled after the Swiss model. On returning home, she ran a campaign to ratify the Geneva Convention, which protects those injured in conflict (Red Cross, n.d.) The campaign was approved by the US in 1882 which also included the establishment of an American Red Cross. Barton oversaw the Red Cross for 23 years during which it launched its first domestic and international disaster relief operations, supported the US military in the Spanish-American War, and successfully lobbied for the inclusion of relief efforts during peacetime in the global Red Cross network (Red Cross, n.d.). In the 20th century, the organization expanded beyond military support and disaster relief to include enhancing community resilience, blood collection programs, two world wars, and the training of first aid. One of the biggest milestones in the 21st century is partnering with the FDA and other industry partners to collect convalescent plasma from Covid-19 patients. Current position There are over 600 chapters of the American Red Cross. There are also 36 blood services regions across the United States. These offices and blood services serve communities across the United States. The American Red Cross offers disaster services where they respond to all the disasters in the United States. The organization has service to the armed service program which provides veterans and members of armed service humanitarian services. The organization provides health and safety services to the communities, blood services, and international response to vulnerable people. References American Red Cross. (2023). Disaster relief. Retrieved from https://www.redcross.org/about-us/our-work/disaster-relief.html American Red Cross. (2023). Red Cross Timeline. Retrieved from https://www.redcross.org/about-us/who-we-are/history/significant-dates.html American Red Cross. (2023). Mission and Values. Retrieved from https://www.redcross.org/about-us/who-we-are/mission-and-values.html#:~:text=The%20Red%20Cross%2C%20born%20of,respect%20for%20the%20human%20being. American Red Cross. (2023). A brief history of the American Red Cross. Retrieved from https://www.redcross.org/content/dam/redcross/National/history-full-history.pdf Jones, M. M. (2012).  The American Red Cross from Clara Barton to the New Deal. JHU Press. MilestoneTwoGuidelinesandRubric-OL-665-X2120Lead_ManageNot-For-ProfitOrg23TW2.pdf OL 665 Milestone Two Guidelines and Rubric Overview Not-for-pro�t organizations require leaders who can manage them as businesses and also understand the needs of the communities they serve. Inspirational leaders can help not-for-pro�t organizations achieve their missions and reach their altruistic goals. In addition, good communication practices promote positive public relations and attract supporters. Prompt Analyze the leadership strategies and communication practices of the not-for-pro�t organization you chose for your strategic analysis. Speci�cally, address the following critical elements: I. Introduction: Introduce your chosen organization. Include background information relevant to communicating your strategic analysis. Consider when, where, and how the organization was founded. II. Analysis: A. Leadership: 1. Discuss the speci�c board structure present in your chosen organization, including the bene�ts of this structure. 2. Discuss the current management strategies for recruiting, using, and retaining human capital, including to what extent a succession plan is in place. 3. Evaluate the current leadership strategies and organizational structure for strengths and weaknesses in managing boards, volunteers, and staff. B. Communications: 1. Discuss the organization’s current communication strategies internal and external, for promoting the organization's shared values. 2. Discuss the organization's public relations strategies and speci�c branding techniques. 3. Evaluate the current communication strategies for opportunities for advancing the goals of the organization both internally and externally. III. Conclusion: Write a conclusion to your paper that summarizes the organization’s leadership strategies and communication practices. What to Submit Submit a 3- to 4-page Microsoft Word document (not including the title page or references) with double spacing, 12-point Times New Roman font, one-inch margins, and APA formatting.  https://app.readspeaker.com/cgi-bin/rsent?customerid=9568&url=https%3A%2F%2Flearn.snhu.edu%2Fcontent%2Fenforced%2F1445626-OL-665-X2120-OL-TRAD-GR.23TW2%2FMilestone%2520Two%2520Guidelines%2520and%2520Rubric.html&lang=en_us&readid=d2l_read_element_1 Milestone Two Rubric Criteria Exemplary (100%) Pro�cient (90%) Needs Improvement (70%) Not Evident (0%) Value Introduction Meets “Pro�cient” criteria, uses organizational information and anecdotes to create a hook, and introduces a controlling idea (thesis) to alert the reader to what to expect from the discussion of leadership and communication Introduces chosen organization, including all necessary background information relevant to communicating the strategic analysis Introduces chosen organization, including all necessary background information relevant to communicating the strategic analysis, but introduction is cursory Does not introduce chosen organization 15 Leadership: Board Structure Meets “Pro�cient” criteria, and discussion demonstrates a sophisticated awareness of the nuances of board types within not-for-pro�t organizations Discusses the speci�c board structure present in chosen organization, including the bene�ts of this structure Discusses the speci�c board structure present in chosen organization, but discussion is cursory, contains inaccuracies, or does not include bene�ts Does not discuss the speci�c board structure present in chosen organization 10 Leadership: Management Strategies Meets “Pro�cient” criteria, and discussion demonstrates a complex grasp of personnel management strategies Discusses the current management strategies for recruiting, using, and retaining human capital, including to what extent a succession plan is in place Discusses the current management strategies for recruiting, using, and retaining human capital, including to what extent a succession plan is in place, but discussion is cursory or contains inaccuracies Does not discuss the current management strategies for recruiting, using, and retaining human capital 10 Leadership: Leadership Strategies Meets “Pro�cient” criteria, and evaluation demonstrates nuanced understanding of how leadership strategies and organizational structure in�uence managing boards, volunteers, and staff Evaluates the current leadership strategies and organizational structure for strengths and weaknesses in managing boards, volunteers, and staff Evaluates the current leadership strategies and organizational structure, but evaluation is cursory or contains inaccuracies Does not evaluate the current leadership strategies and organizational structure 10 Criteria Exemplary (100%) Pro�cient (90%) Needs Improvement (70%) Not Evident (0%) Value Communications: Communication Strategies Meets “Pro�cient” criteria, and discussion demonstrates a sophisticated grasp of communication strategies used to promote shared values Discusses the organization’s current communication strategies, internal and external, for promoting the organization's shared values Discusses the organization’s current communication strategies, internal and external, for promoting the organization's shared values, but discussion is cursory or contains inaccuracies Does not discuss the organization’s current communication strategies 10 Communications: Public Relations Meets “Pro�cient” criteria, and description demonstrates nuanced understanding of the organization's public relations strategies and branding techniques Discusses the organization's public relations strategies and speci�c branding techniques Discusses the organization's public relations strategies and speci�c branding techniques, but discussion is cursory or contains inaccuracies Does not discuss the organization's public relations strategies and speci�c branding techniques 10 Communications: Advancing the Goals Meets “Pro�cient” criteria, and evaluation demonstrates nuanced understanding of how communication strategies can support advancing the goals of the organization Evaluates the current communication strategies for opportunities for advancing the goals of the organization both internally and externally Evaluates the current communication strategies for opportunities for advancing the goals of the organization both internally and externally, but evaluation is cursory or contains inaccuracies Does not evaluate the current communication strategies for opportunities for advancing the goals of the organization both internally and externally 10 Conclusion Meets “Pro�cient” criteria, and rationale demonstrates an insightful analysis of the organization’s leadership strategies and communication practices Summarizes the organization’s leadership strategies and communication practices Summarizes the organization’s leadership strategies and communication practices, but summary is cursory Does not summarize the organization’s leadership strategies or communication practices 15 Articulation of Response Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy to read format Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 10 Total: 100%